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Arihant Objective Marketing Aptitude Book For Banking & Competitive Exam Rs 86 in Flipkart

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Flipkart.com has given exciting offer on Arihant Books. Now you can purchase Arihant Objective Marketing Aptitude Book For Banking & Competitive Examination only at  Rs. 86 in Flipkart. This book is very essential for State Bank PO exams because this book is specially designed considering the syllabus of Banking exam  like SBI PO 2014. It is cheapest book you will not get such discount in any shopping store.

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Book Features:

Objective Marketing Aptitude: Banking And Other Competitive Exams is an exam guide that prepares aspirants of the banking and other similar competitive exams in the marketing component of the exam.

Table of Contents
  • 1. Marketing: Nature, Scope and Functions
  • 2. Marketing Environment
  • 3. Marketing Mix
  • 4. Product Life Cycle
  • 5. Consumer Behaviour
  • 6. Market Segmentation
  • 7. Marketing Channels
  • 8. Middlemen in Marketing
  • 9. Sales Promotion
  • 10. Advertising
  • 11. Personal Selling
  • 12. Branding and Packaging
  • 13. Sales Forecasting
  • 14. Consumer Protection
  • 15. Marketing Planning
  • 16. Bank Marketing
Model Test Papers 10 Sets

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